Blog

Born in Montreal, Canada, raised by a Muslim family from Morocco, and growing up in a neighborhood we often call 'Little Haiti'...finding my identity, my “self”, my “me” was my biggest challenge, ...

Regardless of what your hair type is, we’ve all obsessed over achieving the sought after ‘shiny hair’. Curly girls are no stranger to the promise of glossy, glorious curls. We've been told countle...

There's no denying that a proper cut can not only keep your curls healthy but bring out the bounce, texture and overall look of your hair. However, there are still those who cringe at the thought o...

Washing your hair should be a pretty simple concept, but most curly girls will confess that they are clueless when it comes to figuring out how often they should wash their curls.

You’ve probably got a playlist full of curlies on Insta who are truly #hairgoals. It seems as if they’ve mastered the art of capturing defined curls.  What’s their secret? Simply put, you need to...

Have you ever woken up one day and looked in the mirror and realized that your hair is just...different?

What is Clarifying? Clarifying is a deep cleaning of both your hair and scalp that's meant to give your curls a fresh start. The result? Curls that feel weightless, look shiny and are easier to st...

When it came to developing the LUS (Love Ur Self) product lines and searching for the perfect ingredients for our formulas, it was hard to sort through the benefits of every available ingredient....

Guest Blog by Monica Thomas My journey to loving my hair didn’t start with my hair at all, but with a diagnosis when I was just a toddler. I have a hereditary muscular neuropathy called Charcot Ma...