LOVE UR CURLS
All-in-One Leave-In: KINKY - COILY
With a mission to help you Love Ur Curls, the team at LUS made sure that we put a lot of LOVE into developing our products.
All of our products are free of:
Sulfates | Silicones | Parabens | Paraffin | Phthalates | Propylene Glycol | DEA | Mineral Oil | Gluten | Synthetic Dyes
When it comes to great natural ingredients for hair and skin, there are hundreds out there. Unfortunately, many of these ingredients just sound good on labels and have very little to no actual benefit for the hair. We did not want to use an ingredient just because it sounds good. For this reason, we worked closely with our chemists to see how several ingredients interacted together and as part of the overall formulas.
After months of research and development in the lab (and several failed attempts at creating the perfect curl formulas) we selected the following key ingredients because they simply worked and delivered on the promised effects.
Moringa Oil:Nicknamed the “miracle tree” for its many healing properties, moringa is full of vitamins, minerals, amino acids and protein. Moringa oil, which is extracted from the seeds of this superfood tree, has numerous healing & moisturizing benefits for hair and skin (far too many for us to list here, but we encourage you to look them up). We searched the globe to find the very best and purest moringa oil for use in our products. Luckily, we found the “Moringa Queen” in Kenya – an incredible female entrepreneur who empowers a network of over 500 smallhold farmers with her business. Our partnership allows us to help others while gaining all the benefits of this superfood for our hair!
Shea Butter: When it comes to natural conditioning and moisturizing benefits for curly hair, very few ingredients can rival Shea. Full of natural antioxidant and anti-inflammatory properties, we knew we couldn’t create a hair care line for curly hair without including this in our formulations. Once absorbed into the hair shaft, shea butter coats the hair, serving as a natural heat protectant (and hey, some of us curly girls can’t live without our diffusers, right?)
Coconut Oil: Any naturally curly girl has by now heard of the many benefits of coconut oil for hair. You’ve probably created your own hair mask using this beautiful ingredient. We love it for its conditioning properties, as it gets deep into the hair follicle. We also love that it moisturizes the scalp and promotes hair growth.
Castor Oil:An Omega-9 fatty acid that can penetrate into the hair follicles, promoting hair growth and is even said to prevent hair loss. So whether you’ve always been a “naturally curly girl” or have just recently made the decision to “go natural,” you will appreciate the many benefits that castor oil adds to your hair care routine in helping you achieve healthy hair.
Silk Protein: Hydrolyzed Silk is pure silk that has been made water soluble. It is a natural conditioning protein that is easily absorbed into the hair and improves moisture balance, suppleness, shine and elasticity. This ingredient aims in moisture retention, optimum conditioning, and increased strength. It will leave your hair feeling literally silky smooth.
Full Ingredient Lists
LUS is the brand that's all about honesty and transparency! For this reason we have included snapshots of the entire back labels of each product showing its full ingredient list, so that you can see the labels as if you were holding the actual bottles in your hands in a physical store.
To view each product's full ingredient list, please click on the second image displayed on that product’s SHOP page.
Love Ur Curls
As incredible as these ingredients are and as proud as we are of our final formulations, keep in mind that there is no “magic ingredient” that will be able to undo years of damage that you’ve done to your hair overnight. It takes time, so remember to be patient and give yourself – and your curls – a break! #LoveUrCurls #LoveUrSelf
This page is reserved for YOUR testimonials. Yes, you! Instead of putting up professional photos of models and trying to “sell” you into buying our products to have “perfect curls” like them, we want to keep things REAL. So try our products, and if you love them (which we’re sure you will) then please share your REAL (#nofilter) photo with us along with your honest feedback and we’ll give you a spot to shine on our site. Alternatively, you can always hit us up on social @lusbrands!
Love Ur Curls is a line made for curly-haired women by curly-haired women. So isn’t it only fair that you hear from other real women about what the products did for them? We can’t wait to see your gorgeous hair and read your story!
The true meaning of a wash and go!! Used one product to style and I am obsessed with my results!!!
Thank you Lusbrands!!
The true meaning of a wash and go!! Used one product to style and I am obsessed with my results!!!
Thank you Lusbrands!!
I can trust that my hair is becoming healthier with each and every use! LUS Brands and #LoveUrCurls will be my favorite hair product line forever!
Before embracing the curls God gave me, I was OBSESSED with having perfectly straight hair. No matter what I had to go through, I would deal with the steam burns from the iron when my mom would straighten my hair before I finally invested in a CHI flat iron.....It got to the point where I felt chemicals were necessary to get me to the straight hair I had wanted without all the hassle. I even went as far as getting a Coppola Keratin treatment on my wedding day and basically having the WORST hair in all wedding pictures!!
On the left in the split photo is my hair with a Brazilian blowout end of 2011. To the right is my natural curly hair, after using no heat for almost 6 years and using better products that were good for my hair! LUS Brands has been a life changer for my curls! Not only can I feel more confident rockin' curls regardless of frizz and volume aka "poof" as I once called it, but I can trust that my hair is becoming healthier with each and every use! LUS Brands and #LoveUrCurls will be my favorite hair product line forever!
Before I get into the sheer magic of your product let me begin my telling you of my wash day routine with my 3 year old and then you'll be able to understand why I'm beyond impressed with your leave in conditioner.
Before I get into the sheer magic of your product let me begin my telling you of my wash day routine with my 3 year old and then you'll be able to understand why I'm beyond impressed with your leave-in conditioner.
Wash day usually started off with me saturating Chloe's hair with a pre-wash detangling cream which I let sit for 15 minutes, then I washed with shampoo - and most times I needed to shampoo twice. Then I applied conditioner and after rinsing and pat drying with a towel we went on to the next step.
This is the fun part; I would start sectioning off her hair and detangling with a wide tooth comb, my daughter screaming her head off the whole time. I continued to add products, oils and leave-in conditioner and cross my fingers that it would become an easier process for the both of us. I put in so much products to achieve softness that her hair looked greasy and dirty a couple days after washing.
The Friday after I picked up your product I remember doing an eye roll when your chemist told me I only needed to use a small amount; it was hard not to use the prewash detangler we were used to, but I was committed to giving your product a real shot. So I washed her hair as per usual and when I applied the leave-in conditioner on her slightly damp hair, I remember being impressed with how nice the product smelled and how non-greasy my hands were.
It took a while to catch on to the fact that I was finger combing her hair! I had used such little product and her curls were defined, her hair was moisturized and she wasn't screaming! The opposite actually: I was combing her hair and she was looking at me like, what magic is this?
I was really impressed when on day 2 my daughter's beautiful kinky curls were still defined and her hair remained soft and clean. Bonus: I'm an island girl so I won't even tell you how amazing it was to smell my daughter's hair and be seduced by the real aroma of coconut in her hair!
I must add that since we finished the sample product and went back to our regular routine I've been feeling strong condemnation from my baby girl.
I’ve already pre-ordered product and can’t wait to get my hands on more of this miracle product. Thank you!
I always grew up having no idea what my hair was. It's that perfect in-between texture of wavy and straight that makes it look frizzy when I blow dry, yet blah when I let it go natural. It is mostly straight in parts, more wavy in others, and all around just kind of blah when I try to embrace my natural texture.
I always grew up having no idea what my hair was. It's that perfect in-between texture of wavy and straight that makes it look frizzy when I blow dry, yet blah when I let it go natural. It is mostly straight in parts, more wavy in others, and all around just kind of blah when I try to embrace my natural texture. Honestly, I didn't even think "curly" products were a thing for me because I wouldn't even call my hair curly. My default is to blow dry then curl it because my hair will take the shape of curls given its texture, BUT this takes an HOUR to do and the heat damages my hair. When I heard of Love Ur Curls, I was excited yet nervous. Would I get the "tree branch" look I had when I tried to gel my hair in middle school? (Weird, straightish, wet-looking strands?)
I got the samples in, stepped out the shower, and ran the leave-in through my hair. Holy crap. I received SO many compliments. My hair looked wavy and natural without looking like I had a ton of product in it. I run a company and do a weekly marketing show, and before I knew it, the comments were more about my hair than my message! Even straight men would remark about it! I love that it takes me about ten minutes to do my hair now (if that) and all the compliments I receive. It seriously changed the way I think of myself and my hair!
I almost always enjoy seeing and feeling my straightened hair, but that never meant and still doesn't mean that I hate my natural, wavy hair. It just means that I never came across something that made me emphasize this fact. Discovering Love Ur Curls was that something for me, because the entire idea behind it made me explore my natural waves.
I almost always enjoy seeing and feeling my straightened hair, but that never meant and still doesn't mean that I hate my natural, wavy hair. It just means that I never came across something that made me emphasize this fact. Discovering Love Ur Curls was that something for me, because the entire idea behind it made me explore my natural waves. Everything that I tried from the past failed to motivate me towards that exploration. What is especially unique is that I have a personalized leave-in for my waves, and not just a general product for curls. Every time that I used the product, I fell in love with the smell all over again, and I am tempted to apply it at any moment just to enjoy the scent. With this product, my hair doesn’t feel bogged down in chemicals, but I still enjoy a WOWness to my own hair. Love Ur Curls doesn’t create fake curls, it simply highlights the beauty that we all naturally possess.
I have naturally quite curly hair. For years I used "good" products like X (brand name removed) and I think they reformulated and it stopped working for my hair. I have so many bottles stashed in my stock pile but I prefer not to use it. Eventually my hair became so damaged and dry.
I have naturally quite curly hair. For years I used "good" products like X (brand name removed) and I think they reformulated and it stopped working for my hair. I have so many bottles stashed in my stock pile but I prefer not to use it. Eventually my hair became so damaged and dry. Then I tried Love Ur Curls 3-step system. You may not believe me when I tell you, but it's true!!! After just one use my hair was so much softer and the curls were amazing!! I could tell when I was combing through it with the conditioner in the shower, it just had a more silky feel. I only had a sample use but I'm dying to get my hands on more!! Such a great product for curly, wavy, and coily people.
I LOVED my experience with Love Ur Curls. It injected my hair with such moisture even from the shampoo stage. As soon as I wet my hair and applied the shampoo my curls would spring back even after weeks on straightening irons.
I LOVED my experience with Love Ur Curls. It injected my hair with such moisture even from the shampoo stage. As soon as I wet my hair and applied the shampoo my curls would spring back even after weeks on straightening irons. My favourite is the leave in conditioner though, heaven sent. You don't need ANY other moisture product when you use the leave in, which eliminates product build up. I used LUC before a protective style and when I let me hair out its still super soft and moisturized even after many weeks. Even though LUC is meant to enhance your curls when I do blowdry my hair its weightless, soft and super shiny. No other product I have used can compare. I've found the one and I'm in LOVE!
After my first go at the Collection, my hair absolutely loved the products and specifically the leave in conditioner. The slip allowed me to fully detangle with no real breakage and after drying my curls felt light, soft and healthy with no heavy weightiness.
To say I was skeptical about trying yet another "curly hair" product would be the understatement of the year. So many products claim to give you "perfect curls" with "no frizz" and not only do many of the products on the market contain chemicals that are drying and weigh down my hair, I've found that the long term effects have either damaged or changed my curl pattern with time. So when I was asked to participate during the test/trial period for the Love your curls collection, you can understand my hesitation. After my first go at the Collection, my hair absolutely loved the products and specifically the leave in conditioner. The slip allowed me to fully detangle with no real breakage and after drying my curls felt light, soft and healthy with no heavy weightiness. The lightness of my hair was key and I jokingly now call it my "hair crack"! I'm excited to join this movement in embracing healthy curly hair and to continue using the Collection - can't wait to hear other curl-spiration stories.
Wow! I am in shock with how well these products work!!! I have always straightened my hair because I never found a product that I liked in my naturally curly hair. Everything felt so heavy and sticky. After 1 day, I had to wash my hair again.
Wow! I am in shock with how well these products work!!! I have always straightened my hair because I never found a product that I liked in my naturally curly hair. Everything felt so heavy and sticky. After 1 day, I had to wash my hair again. So I straightened because it was easier and would last longer. But these products are amazing because they make my curls so soft and doesn't feel like I have anything in my hair! It lasts for days, my hair stays feeling clean. Best part is I can use the same products for when I want to straighten my hair sometimes and it is better than EVERYTHING else I have ever tried before! This picture with my hair straight is using ONLY the Love Ur Curls shampoo/conditioner and it made my hair PERFECT! No frizz, super volume and hold. No other products at all. That has NEVER happened before! And the all-in-one leave-in is amazing when I want to leave my hair curly. So now I have both options. I am soooo happy!! Oh and also, I'm experiencing a lot less hair loss and breakage since I started to use these products. I am truly amazed and I recommend this line to everyone I know!
I am SO impressed with the @lusbrands products! I have 3B/3C/4A textured fine hair, and I'm always trying new products! Tbh I wasn't sure about trying it. I pick my hair into an afro, so I was also worried about maintaining volume & bounciness.
I am SO impressed with the @lusbrands products! I have 3B/3C/4A textured fine hair, and I'm always trying new products! Tbh I wasn't sure about trying it. I pick my hair into an afro, so I was also worried about maintaining volume & bounciness. I got the Complete Curl Care Trio so I could get a thorough opinion of the brand. Mind you, I've tried everything from Deva Curl, to Shea Moisture, Miss Jessie's, Silicon Mix, Kinky-Curly, Mixed Chicks, ECO, Carol's Daughter, you name it. I NEVER use shampoo, but living in LA has a way of wearing your hair down if you don't clean it often.
My first thoughts - The packaging is very appealing, bottles are easy to use, the product is solid (you don't have to use a lot), great customer service and the package shipped super quick. The Moisturizing Shampoo was surprisingly clarifying. I say surprisingly because usually smaller/newer brands don't have products that compete with the big boys. The I used the Ultra-Hydrating Detangling Conditioner which is my favorite of the three. I love conditioners in general because they help me to finger comb my hair. It wasn't the most detangling for me, but it felt super lightweight and healthy for my hair. I'd rather use products that heal my hair and require a little longer in the shower. Then I used the All-in-One Leave-In for CURLY hair and the smell was the bomb! I was nervous because it was more watery than other products, but it defined my hair with the right amount of volume. The combination of the three made my hair look healthier than ever. I don't know what you put in this, but I've NEVER tried products that were so healthy and lightweight, AND they worked! To top it off, my hair lasted 3+ days! I bet in a humid climate they'll last even longer. My hair tends to dry out, and then the curls lock around one another. I'm so happy to have found Love Ur Curls. I would never have even thought to shop at a Canadian company, but I think I have a new favorite brand.
My hair felt so clean, yet moisturized, after shampooing . Once I got to the conditioner I was so satisfied with the outcome because my hair not only felt thicker, it was completely detangled
Today's hair features the @lusbrands kinky-curly set. What intrigued me most about these products was that it was made specifically to simplify the daily hair routines of curly girls. (so I just had to try) Just 3 steps? YES PLEASE!
My hair felt so clean, yet moisturized, after shampooing. Once I got to the conditioner I was so satisfied with the outcome because my hair not only felt thicker, it was completely detangled and I only finger combed. But what impressed me most was this All-In-One Leave-In. A little really does go a long way because my whole head was lathered with about 2 pumps per section ( 4 sections ). After I applied the Leave-In, I finger combed more & my hands slid right through my MANE.
My curls came or super soft and lightweight, the products smelled really good & I also didn't have as much shrinkage vs when I apply 4 products. Will definite be using @lusbrands products whenever I want something quick or I just want something light on my tresses.
My hair is STILL so SOFT! There's definitely some shine (which typically only lasts until my hair dries and then it's right back to brassy) and... the best part.... THERE IS NO OILY RESIDUE!!!!
So.... I had an interview today, so I decided to finally try the @lusbrands conditioner and leave-in styler. Tinie-tiny curls were definitely more defined and super soft! I had zero time to diffuse my hair (as always) so it took a good chunk of the day to dry. Still not fully dry, lol. BUT! My hair is STILL so SOFT! There's definitely some shine (which typically only lasts until my hair dries and then it's right back to brassy) and... the best part.... THERE IS NO OILY RESIDUE!!!! That's been the worst part of being natural.... the greasy feeling. I have SUPER sensitive skin and I've been breaking out like a mofo every time I added oils to my hair. But not today! My hair feels light and fluffy and ACTUALLY MOISTURIZED! Like, really! On day 2 my hair was still nice and fluffy and soft....So I'm definitely pleased with the outcome of your product. I really love that when I got out of the shower today, my coils were better defined than they've ever been! Again, the fact that I'm not all greasy and having to be cautious about where I lay my head or what my hair touches, is such an immense sense of freedom.... THANK YOU!!! I'm diggin' my tiny coils.
All-in-One Leave-In: KINKY -COILY
This custom formulated All-in-One Leave-In will moisturize your hair and scalp, and also serve as a curl activator! Lightweight and nonsticky, it will leave your hair feeling clean between washes. Infused with shea butter, moringa oil, castor oil and silk protein, to give you soft and defined coils. Your hair will look beautiful, feel great, and smell incredible too!
FREE OF: Sulfates, Silicones, Parabens, Paraffin, Phthalates, Propylene Glycol, DEA, Mineral Oil, Gluten, and Synthetic Dyes.
For a snapshot of the back label of this product, including full ingredient list, please click on the second image displayed above.
All of our products are formulated and manufactured in a GMP-compliant and FDA-registered laboratory in Canada. Each individual product has also been registered with Health Canada. At LUS Brands, we put consumer safety above all else.