With a mission to help you Love Ur Curls, the team at LUS made sure that we put a lot of LOVE into developing our products.
All of our products are free of:
Sulfates | Silicones | Parabens | Paraffin | Phthalates | Propylene Glycol | DEA | Mineral Oil | Gluten | Synthetic Dyes
When it comes to great natural ingredients for hair and skin, there are hundreds out there. Unfortunately, many of these ingredients just sound good on labels and have very little to no actual benefit for the hair. We did not want to use an ingredient just because it sounds good. For this reason, we worked closely with our chemists to see how several ingredients interacted together and as part of the overall formulas.
After months of research and development in the lab (and several failed attempts at creating the perfect curl formulas) we selected the following key ingredients because they simply worked and delivered on the promised effects.
Moringa Oil: Nicknamed the “miracle tree” for its many healing properties, moringa is full of vitamins, minerals, amino acids and protein. Moringa oil, which is extracted from the seeds of this superfood tree, has numerous healing & moisturizing benefits for hair and skin (far too many for us to list here, but we encourage you to look them up). We searched the globe to find the very best and purest moringa oil for use in our products. Luckily, we found the “Moringa Queen” in Kenya – an incredible female entrepreneur who empowers a network of over 500 smallhold farmers with her business. Our partnership allows us to help others while gaining all the benefits of this superfood for our hair!
Shea Butter: When it comes to natural conditioning and moisturizing benefits for curly hair, very few ingredients can rival Shea. Full of natural antioxidant and anti-inflammatory properties, we knew we couldn’t create a hair care line for curly hair without including this in our formulations. Once absorbed into the hair shaft, shea butter coats the hair, serving as a natural heat protectant (and hey, some of us curly girls can’t live without our diffusers, right?)
Castor Oil: An Omega-9 fatty acid that can penetrate into the hair follicles, promoting hair growth and is even said to prevent hair loss. So whether you’ve always been a “naturally curly girl” or have just recently made the decision to “go natural,” you will appreciate the many benefits that castor oil adds to your hair care routine in helping you achieve healthy hair.
Silk Protein (used only in our Kinky-Coily formula): Hydrolyzed Silk is pure silk that has been made water soluble. It is a natural conditioning protein that is easily absorbed into the hair and improves moisture balance, suppleness, shine, and elasticity. This ingredient aids in moisture retention, optimum conditioning, and increased strength. It will leave your hair feeling literally silky smooth.
Full Ingredient Lists
LUS is all about honesty and transparency! For this reason, we have included snapshots of the entire back labels of each product showing its full ingredient list, so that you can see the labels as if you were holding the actual bottles in your hands in a physical store.
To view each product's full ingredient list, please click on the second image displayed on that product’s SHOP page.
Love Ur Curls
As incredible as these ingredients are and as proud as we are of our final formulations, keep in mind that there is no “magic ingredient” that will, overnight, transform years of damage done to your hair via heat, relaxing, coloring, etc. It takes time, so remember to be patient and give yourself – and your curls – a break! #LoveUrCurls #LoveUrSelf
1 Litre SHAMPOO (Step 1)
This sulfate-free, light lather formula will gently yet effectively cleanse your scalp & hair. Infused with the right amount of shea butter & moringa oil to leave your hair feeling clean and moisturized with every wash. Color safe and great for all curl types!
FREE OF: Sulfates, Silicones, Parabens, Paraffin, Phthalates, Propylene Glycol, DEA, Mineral Oil, Gluten, and Synthetic Dyes.
For a snapshot of the back label of this product, including full ingredient list, please click on the second image displayed above.
All of our products are formulated and manufactured in a GMP-compliant and FDA-registered laboratory in Canada. Each individual product has also been registered with Health Canada. At LUS Brands, we put consumer safety above all else.