Complete Curl Care for Ultra Soft & Luxurious CURLS
With a mission to help you Love Ur Curls, the team at LUS made sure that we put a lot of LOVE into developing our products.
All of our products are free of:
Sulfates | Silicones | Parabens | Paraffin | Phthalates | Propylene Glycol | DEA | Mineral Oil | Gluten | Synthetic Dyes
When it comes to great natural ingredients for hair and skin, there are hundreds out there. Unfortunately, many of these ingredients just sound good on labels and have very little to no actual benefit for the hair. We did not want to use an ingredient just because it sounds good. For this reason, we worked closely with our chemists to see how several ingredients interacted together and as part of the overall formulas.
After months of research and development in the lab (and several failed attempts at creating the perfect curl formulas) we selected the following key ingredients because they simply worked and delivered on the promised effects.
Moringa Oil:Nicknamed the “miracle tree” for its many healing properties, moringa is full of vitamins, minerals, amino acids and protein. Moringa oil, which is extracted from the seeds of this superfood tree, has numerous healing & moisturizing benefits for hair and skin (far too many for us to list here, but we encourage you to look them up). We searched the globe to find the very best and purest moringa oil for use in our products. Luckily, we found the “Moringa Queen” in Kenya – an incredible female entrepreneur who empowers a network of over 500 smallhold farmers with her business. Our partnership allows us to help others while gaining all the benefits of this superfood for our hair!
Shea Butter: When it comes to natural conditioning and moisturizing benefits for curly hair, very few ingredients can rival Shea. Full of natural antioxidant and anti-inflammatory properties, we knew we couldn’t create a hair care line for curly hair without including this in our formulations. Once absorbed into the hair shaft, shea butter coats the hair, serving as a natural heat protectant (and hey, some of us curly girls can’t live without our diffusers, right?)
Castor Oil:An Omega-9 fatty acid that can penetrate into the hair follicles, promoting hair growth and is even said to prevent hair loss. So whether you’ve always been a “naturally curly girl” or have just recently made the decision to “go natural,” you will appreciate the many benefits that castor oil adds to your hair care routine in helping you achieve healthy hair.
Silk Protein (used only in our Kinky-Coily formula): Hydrolyzed Silk is pure silk that has been made water soluble. It is a natural conditioning protein that is easily absorbed into the hair and improves moisture balance, suppleness, shine and elasticity. This ingredient aims in moisture retention, optimum conditioning, and increased strength. It will leave your hair feeling literally silky smooth.
Full Ingredient Lists
LUS is the brand that's all about honesty and transparency! For this reason we have included snapshots of the entire back labels of each product showing its full ingredient list, so that you can see the labels as if you were holding the actual bottles in your hands in a physical store.
To view each product's full ingredient list, please click on the second image displayed on that product’s SHOP page.
Love Ur Curls
As incredible as these ingredients are and as proud as we are of our final formulations, keep in mind that there is no “magic ingredient” that will be able to undo years of damage that you’ve done to your hair overnight. It takes time, so remember to be patient and give yourself – and your curls – a break! #LoveUrCurls #LoveUrSelf
Complete Curl Care for Ultra Soft & Luxurious CURLS
STEP 1 + 2 + 3
The LOVE UR CURLS Complete Curl Care includes our Gentle & Moisturizing Shampoo, Ultra Hydrating & Detangling Conditioner, PLUS an All-in-One customized specifically for Curly hair!
Step 1: Gentle & Moisturizing (Sulfate-free) Shampoo
This sulfate-free, light lather formula will gently yet effectively cleanse your scalp & hair. Infused with the right amount of shea butter & moringa oil to leave your hair feeling clean and moisturized with every wash. Colour safe and great for all curl types!
Step 2: Ultra Hydrating & Detangling Conditioner
This ultra hydrating & detangling formula will leave your curls feeling extremely soft without weighing them down. Infused with shea butter and silk protein to hydrate and moisturize the curl cuticle, and coconut and moringa oils to repair dry/damaged hair. Colour safe and great for all curl types!
Step 3: All-in-One Leave-In for Ultra Soft & Luxurious CURLS
Put an end to layering multiple products on your hair in an endless attempt to achieve “perfect” curls! This effective All-in-One will drench your curls in hydration, giving you soft gorgeous curls for days. Infused with the right amount of shea butter, moringa and castor oil for your curl type. The result? Curls that look beautiful, feel great, and smell incredible too!
FREE OF: Sulfates, Silicones, Parabens, Paraffin, Phthalates, Propylene Glycol, DEA, Mineral Oil, Gluten, and Synthetic Dyes.
Full ingredient lists for each product can be viewed by clicking on the second image for each individual product in this set. Scroll down.
All of our products are formulated and manufactured in a GMP-compliant and FDA-registered laboratory in Canada. Each individual product has also been registered with Health Canada. At LUS Brands, we put consumer safety above all else.
Our products can certainly be used individually or with other products from your favourite brands, BUT they were designed for optimal results in this 3-step system. Each step in this line preps your hair for the next step. Give it a try and share your results. We can't wait to see your beautiful kinks & coils!